From May 25, Sperlari is back on TV with the new campaign Storie dolci, più la tua, signed by the agency SUNTIMES. It is an important moment for the brand, which is experiencing a relaunch phase and wants to tell its story with a completely new tone. Mina literally gives voice to the campaign, having exclusively sung an original jingle.
The three-week on-air includes a strong presence on all the main TVs, classic and smart, but also on YouTube, Facebook and Instagram. It is a video strategy designed to involve especially those over 40, but which also manages to speak to multiple generations, with a full of emotion.
Two commercials produced by BLACKBALL. The first starts with a jukebox turned on in a dark room. The music sung by Mina starts and we find ourselves in a cinema: two boys are sitting next to each other, he opens a package of Gran Gelées Duetto – the famous Sperlari jellies with two flavours – and takes a sweet. The advert ends with the message ‘The story of an encounter that makes two worlds’. The second has a more intimate and familiar tone. It opens with an old photo: a little girl with her grandfather. Then we see a young woman wearing the jacket that belonged to him. As she gets dressed, she finds a Sperlari anise sweet in her pocket. She unwraps it, enjoys it, smiles. It is a small gesture that brings back a precious memory.
“Sperlari, with its long tradition, contains and tells the story of all Italian families: the little stories of every day and the stories of an entire life. Sperlari is for this reason certainly a timeless icon. In fact, to accompany this campaign could only be an equally important icon from Cremona in the Italian and international panorama: Mina. Hence the campaign of which we are very proud, which will have multiple appointments, which will accompany us until Christmas”, explains Selmi Barissever, Executive Creative Director SUNTIMES.
“With this campaign, Sperlari continues its path of evolution, carrying forward a vision that combines tradition, distinctive quality and the ability to renew itself. Taste becomes a vehicle of emotions, and sweetness a language that crosses memories and generations. An authentic and exciting narrative, designed to last over time”, adds Anna Ciccone, Marketing Manager Year Round Sperlari.
Credits
SUNTIMES
Executive Creative Director: Selmi Barissever
Senior Art Director: Francesco Santese, Sophia Schiaroli, Sofia Marolda
Senior Copywriter: Pietro Veneroni
Art Director: Ester Ferrigno
Graphic Designer: Ilaria Nigro
Copywriter: Sophia Forciniti
Senior Social Media Manager: Ingrid Zanninello
Client Service Director: Giulia Borina
Account Supervisor: Cinzia De Santis
Account Manager: Francesca Volpe
Account Executive: Inass Ouhaid
Senior Producer: Alessandro Sardini
PRODUCTION COMPANY:BLACKBALL
Direction: Tobia Passigato
Dop: Andrea Munafò
Executive Producer: Federico Salvi
Producer: Sofia Lahmar
Production Manager: Alessandro Maffi
1° AD: Gabriel Reyes
Set designer: Maddalena Oriani
Stylist: Antonio Ariganello
Editor: Matteo Maggi, Ilaria Fusco
Colorist: Claudio Beltrami
Post-production: Francesco Rota
