SUNTIMES WINS THE COMPETITION FOR THE RESTYLING OF GOOVI E-COMMERCE.
Milan, February 5, 2025 - SUNTIMES continues its journey and sees its beauty portfolio grow with Goovi, a brand co-founded by Michelle Hunziker, which has occupied a prominent position for years with its clean, vegan products rich in natural ingredients for well-being inside and out.
Redesigning the User Experience and User Interface of e-commerce - the heart of Goovi's digital assets - and its strategy, the SUNTIMES Beauty Hub, which deals with national and international brands and thus confirms its expertise in the sector.
The independent agency managed to win the challenge with a proposal that focuses on aesthetics and design without sacrificing efficiency, as required by the agency's holistic approach which consists of taking care of every phase from strategy to creativity.
The story of each element of the platform is consistent with the brand's vision, transforming e-commerce from a simple sales channel to a further touchpoint of the Good Vibes philosophy, small daily gestures to take care of yourself in a positive and natural way, because Good+Vibes = Goovi.
"We took on the task of developing the UX and UI of Goovi's e-commerce with the same enthusiasm as the brand, we made the Good Vibes philosophy our own by transferring it entirely to the site with the aim of maximizing conversion but also using the touchpoint to promote greater awareness of Goovi's values. From tomorrow, the site, in addition to proposing the variety of Goovi products on offer, will take us through Michelle's values, tutorials and advice and a few little gems that we will let you discover", the words of Nicholas Figoli, Founder of SUNTIMES.
Artificial Intelligence also plays a key role in the online experience, creating a personalized and interactive path, without losing sight of the shared mission of Goovi and SUNTIMES: spreading positivity and promoting self-love.
Credits
SUNTIMES
Executive Creative Director: Selmi Barissever
Senior Art Director: Emanuela Prada
Account Supervisor: Beatrice Gatti
Account Executive: Alice Muraro
