SUNTIMES celebrates Christmas with Paluani.
Sperlari returns to the spotlight with Paluani's repositioning campaign, aiming to relaunch the brand with a new strategy, identity, and creative approach.
Here are the words of Selmi Bali Barissever, ECD of SUNTIMES:
“The launch of the Paluani commercial is the result of a search for a unique message, style, and tone of voice that could stand out during a period as crowded with communication as Christmas.
This is just the first in a series of initiatives we’re working on with the Sperlari brands. We’ve charted an ambitious and exciting course for 2025 as well, and we can’t wait to bring it to life in the best possible way. A strategically creative partnership and a collaborative effort with the marketing team — for us, a great benchmark of how we always aim to work.”
The spot was produced in collaboration with GIZMO, an Argentine production company specialized in 3D animation, which brought the Paluani characters and their new world to life.
The partnership between SUNTIMES and the Sperlari group began recently, when the agency won two competitive pitches: one for Paluani’s Christmas campaign and the other for Sperlari’s brand communication in 2025. So the new year is already off to a great start.
Credits
SUNTIMES
Executive Creative Director: Selmi Barissever
Creative Supervisor & Copywriter: Ludovica Botti
Senior Art Director: Michele Maestrini
Senior Copywriter: Sara Nissoli
Motion Graphic Designer: Alberto Grammatico
Client Service Director: Giulia Borina
Account Supervisor: Cinzia De Santis
Senior Account Executive: Francesca Volpe
Senior Producer: Alessandro Sardini
CDP: GIZMO
Executive Producer: Andrea Bacigalupo
Director: Paolo Giordana
Head of Production: Mariana Eisen
Head of CG: Maximiliano Rocamora
Project Manager: Bianca Scalercio
