A CHRISTMAS TO
GIFT A WORLD

The challenge was to build the most important commercial moment of the year for the brand, translating the richness of its product range into a distinctive Christmas platform. The solution was to create a multi-world storytelling system where every gift becomes an entry point into a sensory universe.

An omnichannel Christmas platform designed to express the variety and inclusivity of Bottega Verde’s product universe. The idea is to turn assortment into storytelling, where each collection becomes a “world” of emotions, textures and fragrances.

The campaign spans all touchpoints: retail, catalogues, in-store materials, digital, social media, radio, and DOOH.

“A Natale Regala Un Mondo” becomes the creative engine of the entire platform. Each product line is interpreted as a distinct universe – from sweetness to adventure, from indulgence to comfort - making every gift a sensory journey.

The visual worlds are built through AI-generated environments and animations, allowing the brand to scale storytelling across multiple scenarios and festive atmospheres.

A special activation in Milan includes a branded tram crossing the city centre, offering an immersive preview of the Christmas universe.

The campaign is designed as a fully integrated ecosystem, combining retail experience, digital storytelling and media amplification. AI production enables full internalisation of creative and production workflows, ensuring consistency across all assets and touchpoints.

Key executions include:

• In-store materials (vetrine, allestimenti, cataloghi, BTL)
• Social media and digital content
• Radio and digital TV
• Urban activation with branded tram in Milan