SANLORENZO YACHT
THE LUXURY
EXPERIENCE
BETWEEN YACHTING AND ART
CLIENT & CAMPAIGN
Sanlorenzo Yacht The luxury experience between yachting and art
The challenge is to translate the excellence that Sanlorenzo embodies in the luxury yachting market into the brand’s digital communication.
STRATEGIC APPROACH
Create storytelling to become a top-of-mind luxury brand
Our strategic approach includes an integrated content marketing plan, centered around art, premiumness, and made-to-measure excellence.
CREATIVITY APPROACH
Social Media Content & Storytelling
As a strategic-creative partner, we have globally coordinated the brand’s social content, paying close attention to SANLORENZO's sensitivity to art, staying attuned to luxury trends, and supporting the partnerships and projects activated with ArchiStars.
CONTENT & MEDIA APPROACH
Development
We developed a digital ecosystem across Meta, LinkedIn and YouTube, with a specific media approach on Facebook and Instagram, to strategically showcase the products excellence, the brand culture and the strong connection with the world of Art & Design.
We manage global social advertising (Americas, EMEA, and APAC), covering various areas of interest for the brand with the goal of maximizing brand awareness and visibility.
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