RESTYLING E-COMMERCE 
EMPOWERING BRAND IMAGE

A project that turns the redesign of a website into an opportunity to consolidate the brand’s identity and perceptio

The challenge: redesign the website to truly reflect the brand’s personality.
Our answer: a digital experience that evolves from functional to engaging, authentic, and consistent.

We placed the user and the brand storytelling at the center, developing:

• a modern, colorful, playful, and intuitive design,

• a streamlined, coherent navigation,

• and content that reflects the brand’s key values.

the shopping experience fully aligned with Goovi’s philosophy.

The new digital ecosystem is built around tailored sections:

• Homepage as an experiential showcase, immediately immersing users in the Goovi world.

• Product pages with clear descriptions, focus on natural ingredients, and practical usage tips: a mix of information and inspiration that guides users toward conscious choices.

• Purchase journey simplified through a linear checkout and discreet yet effective cross-selling tools.

• Editorial section with branded content that expands the experience and fosters ongoing dialogue with the community.

Every element of the platform is consistent with the brand vision, turning the e-commerce from a simple sales channel into a true touchpoint of the Good Vibes philosophy: small everyday gestures to take care of yourself in a positive, natural way.