RCS Sport and Sun-TIMES: a new image for sport events

RCS sport is the organizer of the main Italian cycling races. They choose Sun-TIMES to realize the communication materials for the most important sport events such as Giro d’Italia, Milano-Sanremo and the “Trittico d’Autunno”, three cycling classics held in October in Northern Italy: Milano-Torino, Gran Piemonte and Il Lombardia.

A new style for a Great Classic

We curated the creation of a new coordinated image for the “Trittico d’Autunno”. The most important strategic work has been done for the Milano with a new logo, a new concept, the pay-off and a new visual identity.

Riding with the Classics

We have realized the “garibaldi” (the leaflets of the race) for the 2017 Italian cycling races, like Giro d’Italia, Milano-Sanremo, Tirreno-Adriatico, Il Lombardia and the National championships.


We designed a new logo for the Milano-Torino. Starting from its roots and the territory it involves, we provided the oldest Classic race of the cycling history with a new, enforced visual identity: “The MI-TO, a Myth”

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