For the launch on the Italian market of the new Monopoly Cheaters Edition we have developed a cross-media campaign that could engage our community thanks to the Italian youtubers The Pills: two creators able to interpret the brand while being in target with our community.
THE RESULT? IT’S UNBELIEVABLE!
We have conceived an ironic video representing real life moments in which everyone could identify themselves while alluding to some new rules of the game and to the Christmas campaign of reference. With this video we have reached more than 1 million people online and about 700.000 views.