Enervit & SUNTIMES:
chasing premiumness
Enervit, Italy’s leading sports supplement brand and one of the world’s most important players, chooses SUNTIMES for its new TV spot and to build a digital positioning path ahead of the company’s 70th anniversary.
Enervit e la Nazionale Italiana di Ciclismo
We handled the creative concept and production of the commercial with which Enervit returns to major national broadcasters on the occasion of the Giro d’Italia 2022. We described Enervit through highly aspirational content that chronicles the brand in the daily rituals of every athlete, as a fundamental and preparatory gesture to achieve top performance. As testimonials, we decided to celebrate Enervit’s partnership with the Italian Cycling Federation by bringing to the screen well-known faces from the men’s and women’s national cycling teams, such as Filippo Ganna, Diego Ulissi and Gaia Tormena
Digital visual identity and offline content creativity
We have revisited Enervit’s digital visual identity and are responsible for creating special content for online and offline channels, through a strategic and aspirational reworking that started right from the visual identity, to consolidate the brand’s top-level position with distinctive textures and graphic elements. Our goal is to create an integrated communication and storytelling strategy with a holistic view of the brand’s social presence, with specific focuses that can enhance the characteristics and quality of the products and the brand’s integration programs: highlighting the events of which Enervit is a sponsor and organizer.
Road to 7oth anniversary
Our partnership with Enervit includes the development of a new digital positioning in view of the brand’s 70th anniversary in 2024. The strategic and creative project includes the social management of the Facebook, Instagram and YouTube channels, all the Content Production of the channels and the related ADV planning, sharing an overall vision able to tie and enhance Enervit’s main communication assets, such as event sponsorships, collaborations with top athletes and the company’s “all in house” production model.