360° Strategy & Creativity
Wella Professionals Italia chooses SUNTIMES as creative and strategic partner for its omnichannel communication management, including media advertising.
FROM STRATEGY HEAD TO CREATIVITY
We aim to amplify the Brand’s uniqueness across all social touchpoints, ranging from social strategy to content production. This comprehensive approach includes the realization of shooting for Brand campaigns, managing influencer marketing and media investments, as well as handling special projects such as Milano Fashion Week, X-Factor and Sanremo.
ELODIE & WELLA: IT'S A MATCH!
To mark a significant shift in the Brand’s communication strategy from B2B to B2C, SUNTIMES chooses the singer Elodie as Wella’s first brand ambassador in Italy, turning her into a fashion icon and an inspirational muse for those who love to experiment and live life to the fullest.
With her strong personality and artistic and aesthetic evolution, Elodie proved the perfect match for Wella and has been the protagonist of two campaigns – both conceived and realized by SUNTIMES. As part of the collaboration, we also accompany Elodie during all the events she attends, including videoclips, concerts and the Sanremo Festival.
INFLUENCING THE BEAUTY SQUAD
We handle every aspect of influencer marketing, from casting to providing them with a comprehensive brief to ensure Wella products stand out. To achieve the desired results, we collaborate with some of the most-followed Italian beauty and lifestyle influencers such as @giuliagaudino, @ludovicabizzaglia, @giuliaarena @elenellis, @ginevrasalustri, @valentinacabassi, and @glojoined.
SPECIAL PROJECTS: MFW, X-FACTOR & SANREMO
We also partner with Wella Professionals for the live coverage of various events.
This includes providing extensive social media coverage of fashion shows, conducting interviews, and capturing all the top moments of Milan Fashion Week. We also create teasing content, backstage stories, and reels for X-Factor and Sanremo.
DID YOU KNOW?
During Sanremo Elodie posted a carousel in collaboration with Wella to show her amazing hair looks. The post received the highest number of interactions throughout the entire event: the perfect example of a great synergy between agency, client and ambassador – and a significant result for us!