OPI
Digital Marketing Strategies
OPI - one of the most iconic nail Brand worldwide - chooses SUNTIMES for its comprehensive 360° digital strategies including creativity, content production, influencer activations, media planning & buying, and events.
FROM STRATEGY TO POP CREATIVITY
The brand’s social profiles are managed “from creativity to posting” for all the content, including new product launches, with special attention to viral trends. The result is a profile that perfectly blends the Brand’s playful mood and vibrant colors with easy yet chic manicure inspirations.
COLORFUL CONTENT CREATION & IMPACTFUL MEDIA
We create original photos, videos, and campaigns specifically tailored for OPI’s social media profiles, overseeing the entire creative process from concept development to production and post-production. Once the content is ready, we design high-impact media plans to enhance visibility and drive engagement across all channels.
BUILDING A NAIL-LOVER PLACE TO BE
Building a strong community is a crucial step in establishing a closer connection between users and the brand while fostering engagement. Therefore, we place great emphasis on carefully addressing and responding to every comment, employing a playful tone of voice to set the right mood and engage users effectively.
SPREADING OPI’S VIBRANT MOOD
Influencers are one of the most powerful tools to spread the word about the latest beauty trends. We have forged fruitful collaborations between OPI and some of the most influential figures in the industry such as @valentinacabassi, @ketosaurr, @mrdanielmakeup, @camilla_fracasso,@glojoined, @jadezzzzz, @leitalienne, @quellocheledonne.
